Signals from the new search era
GEO, LLM visibility, technical foundations and the craft of running a modern agency — written by people who've done it for 20+ years.
The technical GEO audit as a door opener
Win new clients with their own data: what the audit checks, the white-label report, and the now / next week / next month action plan.
What is the GEOscope? Seeing your site the way LLMs do
A practical introduction to viewing your content through the lens of generative engines — and why it changes your roadmap.
Why 90% of tracked LLM prompts are wasted tokens
Generic prompt lists feel thorough and measure nothing. How intent-mapping fixes LLM tracking economics.
llms.txt, schema and chunkability: the technical GEO checklist
The technical aspects that decide whether AI engines can read, trust and quote your client's site.
The white-label report that renews retainers by itself
What clients actually want to see monthly — and the report structure that makes value undeniable.
AI Overviews ate my clicks: measuring what's really happening
Separating AI Overview panic from data — and the metrics that tell you when to act.
From SEO agency to AI visibility agency in 90 days
A playbook for repositioning your agency around GEO — packaging, pricing and the first three clients.
Read less, ship more
Or skip the theory — run your first audit and see it live.